Turning fan and audience
data into revenue.

We help sports clubs, leagues and federations grow commercial income, increase their fan bases and bring structure to fragmented operations.

Combining a unified fan data platform, a powerful operating system, and hands-on commercial strategy, we help you drive sustainable growth.

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OUR PLATFORM

Club OS

The operating system for modern sports organisations.

Designed to reduce admin, improve governance and support better decisions at club, league and federation level.

League-level visibility with club-level autonomy
Board and executive dashboards
One source of truth across departments

Understand your audience. Grow it. Monetise it.

Unified fan and participant profiles
Consent and data governance
Segmentation across clubs and competitions
Campaign and engagement insights
Sponsor and partner reporting

Streamline your commercial operations.

Commercial inventory management
Internal workflows and reporting
Automated deal tracking and renewal alerts
Real-time revenue forecasting

THE PROBLEM

Across the globe, sports organisations face the same challenges:

Fragmented Systems

Commercial decisions lack insight and confidence

Sponsorship is underpriced and hard to scale

Growth depends on individuals rather than structure

Leagues and federations lack a central view of their audience

Upfield exists to give organisations at every level clarity, structure and leverage — without adding complexity or headcount.

What we do ↓

CAPABILITIES

WHAT WE DO

We help sports clubs, leagues and federations grow commercial income, increase their fan bases and bring structure to fragmented operations.

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Unify audience data

Create a single view of fans, participants and stakeholders across clubs, competitions and national teams. We break down data silos to give you a 360-degree view of your ecosystem.

Design commercial strategy

Build scalable sponsorship and commercial frameworks that reflect the true value of your audience. We help you package assets effectively to drive revenue locally and nationally.

Enable execution

Provide tools, insight and processes that help teams sell, market and report with consistency. We equip your people with the systems they need to succeed.

Support sustainable growth

From campaigns to board and federation reporting, we help turn strategy into action. We focus on long-term value creation rather than short-term wins.

Advisory

ADVISORY & COMMERCIAL STRATEGY

Technology alone doesn’t drive growth. Structure does.

Upfield works alongside leadership teams to:

Define club, league or federation-wide commercial strategy
Price and package sponsorship assets consistently
Design campaign calendars tied to revenue goals
Enable clubs with data-backed commercial tools
Improve transparency and reporting

"We don’t replace internal teams. We design the commercial system they operate within."

📈

Commercial Architecture

HOW WE WORK

We act as a strategic partner, not a software vendor.

Centralised insight

With decentralised execution.

Club autonomy

Maintained with league-level visibility.

Reduced risk

Around hiring and resourcing.

Structured engagements

Outcome-focused and milestone driven.

Our model scales from individual clubs to full competitions and federations.

WHY UPFIELD

Built specifically for sports organisations
Designed for club and league-wide use
Combines technology with commercial thinking
Supports governance, growth and transparency
Focused on revenue, not vanity metrics

"Upfield helps organisations move from reactive to intentional growth."

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